The economist a great read for any leader looking to get a real edge in business and establish a real. Blue ocean strategy synopsis blue ocean strategy blue ocean. Focusing on how to make your existing customers happier leads to red ocean thinking. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. The seminal book blue ocean strategy has sold over 3. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second. Blue ocean strategy page 1 main idea the best way to beat your competition is, in fact, to stop competing against them. To join the free indie business book club, click here. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Instead of brutally battling your competitors, this breathtakingly refreshing book. Blue ocean strategy synopsis blue ocean strategy blue.
Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Everyday low prices and free delivery on eligible orders. Blue ocean strategy is a book published in 2005 and written by w. To learn more about the power of blue ocean strategy, visit. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue. It is being published in a recordbreaking 46 languages and is a bestseller across five continents. Blue ocean strategy including examples and pdf download. The central tenet of the blue ocean strategy is to create.
The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. Chan kim and renee mauborgne certainly do not feel like it has to be that way. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. How to create uncontested market space and make the competition irrelevant by readingraphics may 31, 2016 april 27th, 2019 book. The idea, the thoughts, the progression of the book is simply amazingi profoundly prescribe this book to all the folks who. These will be phrased as myths that are then debunked.
A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. It is based on the view that market boundaries and industry structure are not a given and can be. Oct 08, 2015 in part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. Value innovation strategy competes in an uncontested market space. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Presented by group 12b chiranjib saha daniel kunzler meghna verma sharvin bhatt vikas singh 2. Along with the complexity of implementing blue ocean strategy, there will be a great margin too. The premise of blue ocean strategy is, as stated on page 4, red oceans represent all the industries in existence today. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Essay on blue ocean strategy a marketing book 1053 words 5 pages.
The book succeeds in showing how businesses, can outdo their competitors. The strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy is the result of research by professors w. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The authors of the book analyzed 108 companies, from both red and blue oceans. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. All in all, blue ocean strategy is a book worth reading. They are the authors of blue ocean strategy, which has sold over 3. Blue ocean strategy is a bad book, but it is not your usual bad book. First published in 2005, it was updated and expanded with fresh content in 2015. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. Chan kim and renee mauborgne rank in the top 5 management gurus in the world in the thinkers50 list, a title they have held for ten straight years.
The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant. In this framechanging book, kim and mauborgne present a proven analytical. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. With this groundbreaking book, kim and mauborgneboth professors at. Reaching a blue ocean is a great option to draw attention and create a big name. In the international bestseller blue ocean strategy, w. Blue ocean strategy is the most successful book on business masterplanning. The latest revised version of the book was published in 2015. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the. Consider this your guide to creating uncontested market spaceand making the competition irrelevant.
Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Chan kim and renee mauborgne understands the value of creating a niche marketing approach for your product or service where your competition has not thought to spend advertising dollars thereby reducing ad spend and creating your own blue oceans strategy. Chan kim and renee mauborgne in the indie business book club. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Estrategia do oceano azul blue ocean strategy em portugues do brasil by w chan kim, ren. Review on blue ocean strategy essays 1597 words bartleby.
Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. Blue ocean strategy, expanded edition book depository. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and. He is the coauthor, along with renee mauborgne, of the book blue. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Based on a study of 150 strategic moves spanning more than 100 years. Sep 09, 2019 blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a new way of thinking, a movement away from a.
A milestone work that overturns the customary pondering system, this top of the line business book diagrams an intense new way of winning whats to come. Implementing strategy,blue ocean strategy,strategy formulation,competition,profitability upsell bundle. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition. Essay on blue ocean strategy a marketing book 1053. Instead of brutally battling your competitors, this breathtakingly refreshing book argues that the best strategy is to carve out a new blue ocean where you can shine without raining on anyone elses success. Blue ocean strategy by renee mauborgne blue ocean strategy is a groundbreaking book on opening up uncontested. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. How to create uncontested market space and make competition irrelevant by w. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in. Blue ocean strategy can be found on amazon blue ocean strategy. May 30, 2017 to join the free indie business book club, click here.
Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. In this summary, well give a synopsis of the key concepts, tools and tips from the book. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Buy blue ocean strategy, expanded edition revised ed. The web site for this book is at blue ocean strategy page 1 main idea the best way to beat your competition is, in fact, to stop competing against them. Chan kim and renee mauborgne, professors at insead. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. To address these questions, we turn to the strategy canvas, an analytic framework that is central to value innovation and the cre ation of blue oceans.
You may or may not agree with the central philosophy, but you will be inspired. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategies summary blue ocean strategies a. Blue ocean strategy ends with ten cognitive traps that can deter you from creating blue oceans or that jeopardize your execution. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. View notes blue ocean strategies summary from mgmt 430 at university of washington. Pdf blue ocean strategy download full pdf book download. But only time would prove whether or not they had created a new way to look at strategy or simply repackaged existing techniques and processes. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Essay on blue ocean strategy a marketing book 1053 words. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Blue oceans are about exploring noncustomers and creating new demand. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Blue ocean strategy, expanded edition on apple books.
Blue ocean strategy blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy is a customerled strategy focusing on existing customers. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. What is blue ocean strategy about blue ocean strategy. Qantas the australian way praise for blue ocean strategy. Everyone who has read the book blue ocean strategy by w. In other words, when you go headtohead against rivals for a share of the existing market, this is like competing in a red ocean.